Jan 26th, learning journal (Cluster)

The learning journal for this week was the brainstorming cluster chart.
Craig and I came up with a cluster of what we thought was important in Marketing.

The definition that best describes marketing is..
- the process of creating distributing, promoting, pricing goods, and services to facilitate satisfying exchanges and relationships with customer and develop and maintain those relationships.

Also you must intially--
know your target market,
know your business/competition

The four 4's of marketing :

- Product
-an item or service sellable to the region.
-Price
- Affordable for First Nations people.
- Tax emeption policies.
-Promotion
- Word of mouth is very powerful within first nation communities.
- Must relate to first nation people in different aspects.
- Promote during pow wows / festivals
- Promote by good will, and making charitable donations.
-Placement
- Is the product something that can be created within the community, and also will it create jobs.